How marketers argue for business : exploring the rhetorical nature of industrial marketing work
Tomas Nilsson
| Year of publication: |
2019
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|---|---|
| Authors: | Nilsson, Tomas |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 80.2019, p. 233-241
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| Subject: | Marketing work | Rhetoric | Sophists | Discourse | Ethnography |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2018.10.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012064443