How do marketing academics view research as opposed to teaching? : a projective technique puts some qualitative flesh on the quantitative bones
Clive Boddy; Sean Ennis
| Year of publication: |
2007
|
|---|---|
| Authors: | Boddy, Clive ; Ennis, Sean |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 7.2007, 1, p. 23-43
|
| Subject: | Marketingtheorie | Marketing theory | Forschung | Research | Hochschullehrer | Higher education staff | Universitäre Forschung | University research | Großbritannien | United Kingdom |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003451066