How marketing research affects cycle time: a case of the telecommunications industry
Year of publication: |
2001
|
---|---|
Authors: | Barczak, Gloria ; Sultan, Fareena |
Published in: |
Journal of Business & Industrial Marketing. - MCB UP Ltd, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 16.2001, 4, p. 258-273
|
Publisher: |
MCB UP Ltd |
Subject: | Market research | R&D | Cycle time | Telecommunications industry |
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