How mobile advertising works : the role of trust in improving attitudes and recall
Shintaro Okazaki; Akihiro Katsukura; Mamoru Nishiyama
| Year of publication: |
2007
|
|---|---|
| Authors: | Okazaki, Shintaro ; Katsukura, Akihiro ; Nishiyama, Mamoru |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 47.2007, 2, p. 165-178
|
| Subject: | Mobiltelefon | Mobile phone | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Japan |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003611562