How Much is E-Commerce Worth to Rural Businesses?
The probability of a business paying for an e-commerce presence ultimately depends on demographic features, experiences with e-commerce, technological expertise, and knowledge of e-commerce opportunities and limitations. Results allow for the assignment of probabilities associated with various business profiles to determine the willingness to pay for an e-commerce presence.
Year of publication: |
2005
|
---|---|
Authors: | Watson, Susan ; Nwoha, Ogbonnaya John ; Kennedy, Gary A. ; Rea, Kenneth |
Institutions: | Southern Agricultural Economics Association - SAEA |
Keywords: | Research and Development/Tech Change/Emerging Technologies |
Saved in:
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