How Much Is Too Much? The Collective Impact of Repetition and Position in Multi-Segment Sports Broadcast
Year of publication: |
2012
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Authors: | Jeong, Yongick ; Tran, Hai ; Zhao, Xinshu |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 52.2012, 1, p. 87-102
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