How Much is Your Customer Worth? A Gamma-Poisson Model to Assess Customer Profitability
Year of publication: |
2006
|
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Authors: | Seetharaman, Seethu ; Zhang, Qin |
Publisher: |
[S.l.] : SSRN |
Subject: | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour |
Extent: | 1 Online-Ressource (42 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments April 25, 2006 erstellt |
Other identifiers: | 10.2139/ssrn.903825 [DOI] |
Classification: | C1 - Econometric and Statistical Methods: General ; M3 - Marketing and Advertising ; L2 - Firm Objectives, Organization, and Behavior |
Source: | ECONIS - Online Catalogue of the ZBW |
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