How much is a reduction of your customers' wait worth? : an empirical study of the fast-food drive-thru industry based on structural estimation methods
Year of publication: |
2011
|
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Authors: | Allon, Gad ; Federgruen, Awi ; Pierson, Margaret |
Published in: |
Manufacturing & service operations management : M & SOM. - Catonsville, MD : INFORMS, ISSN 1523-4614, ZDB-ID 2021015-2. - Vol. 13.2011, 4, p. 489-507
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Subject: | Schätzung | Estimation | Beziehungsmarketing | Relationship marketing | Schätztheorie | Estimation theory | Konsumentenverhalten | Consumer behaviour |
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