How much segmentation is needed in the health care marketplace? : an exploratory study of HMO and non-HMO customers
Dennis H. Tootelian, Andrey Mikhailitchenko, Cindy Holst, and Ralph M. Gaedeke
| Year of publication: |
January-March 2016
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| Authors: | Tootelian, Dennis H. ; Mikhailitchenko, Andrey ; Holst, Cindy ; Gaedeke, Ralph Mortimer |
| Published in: |
Health marketing quarterly. - Philadelphia, Pa. : Taylor & Francis, ISSN 0735-9683, ZDB-ID 639428-0. - Vol. 33.2016, 1, p. 31-47
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| Subject: | Access to care expectations | communicating with physicians | HMO versus non-HMO customers | segmenting health care markets | selecting health plans | selecting physicians | Krankenversicherung | Health insurance | Ärzte | Physicians | Integrierte Versorgung | Managed care | Gesundheitswesen | Health care system | Gesundheitsökonomik | Health economics | Marktsegmentierung | Market segmentation | Gesundheitsversorgung | Health care | Dienstleistungsqualität | Service quality | Gesundheitskosten | Health care costs |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/07359683.2016.1131578 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011460413