How national culture influences international entry-mode choice
Year of publication: |
2004
|
---|---|
Authors: | Brouthers, Lance ; Brouthers, Keith ; Nakos, George |
Published in: |
The process of internationalization : strategic, cultural and policy perspectives. - Basingstoke [u.a.] : Palgrave/Macmillan, ISBN 1-4039-3228-X. - 2004, p. 107-120
|
Subject: | Nationalkultur | National culture | Welt | World |
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