How online incivility affects consumer engagement behavior on brands' social media
Year of publication: |
2023
|
---|---|
Authors: | Wolter, Jeremy S. ; Bacile, Todd J. ; Xu, Pei |
Published in: |
Journal of service research. - London : Sage Periodicals Press, ISSN 1552-7379, ZDB-ID 2020788-8. - Vol. 26.2023, 1, p. 103-119
|
Subject: | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Markenführung | Brand management | Virales Marketing | Viral marketing | Markenimage | Brand image |
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