How P&G tripled its innovation success rate
by Bruce Brown and Scott D. Anthony
| Year of publication: |
2011
|
|---|---|
| Authors: | Brown, Bruce ; Anthony, Scott D. |
| Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 89.2011, 6, p. 64-72
|
| Subject: | Procter & Gamble Company | Innovationsmanagement | Innovation management | Erfolgsfaktor | Success factor | Unternehmenswachstum | Firm growth | Konsumgüterindustrie | Consumer goods industry | USA | United States |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009233231