How package designe and packaged-based marketing claims to lead overeating
Year of publication: |
2013
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Authors: | Chandon, Pierre |
Published in: |
Applied economic perspectives and policy. - Medford, MA : Wiley Periodicals LLC, ISSN 2040-5790, ZDB-ID 2518384-9. - Vol. 25.2013, 1, p. 7-31
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Subject: | Marketingmanagement | Marketing management | Produktgestaltung | Product design | Werbewirkung | Advertising effects | USA | United States | Lebensmittelverpackung | Food packaging | Ernährungsverhalten | Eating habit |
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