How peer influence affects attribute preferences : a Bayesian updating mechanism
Year of publication: |
2011
|
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Authors: | Narayan, Vishal ; Rao, Vithala R. ; Saunders, Carolyne |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 30.2011, 2, p. 368-384
|
Subject: | Konsumentenverhalten | Consumer behaviour | Soziale Gruppe | Social group | Conjoint-Analyse | Conjoint analysis | Bayes-Statistik | Bayesian inference | Elektronische Publikation | Electronic publishing | USA | United States |
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