How people buy online : the psychology behind consumer behaviour
Seema Gupta
| Year of publication: |
2021
|
|---|---|
| Authors: | Gupta, Seema |
| Publisher: |
Los Angeles : SAGE, Response Business Books |
| Subject: | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Wirtschaftspsychologie | Economic psychology |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xiv, 258 Seiten Illustrationen 22 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-93-5388-753-7 ; 978-93-5388-754-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012430294