How Personality Makes a Difference
| Year of publication: |
2000
|
|---|---|
| Authors: | Plummer, Joseph T. |
| Published in: |
Journal of Advertising Research. - Cambridge University Press. - Vol. 40.2000, 06, p. 79-84
|
| Publisher: |
Cambridge University Press |
| Description of contents: | Abstract [journals.cambridge.org] |