How political identity and charity positioning increase donations : insights from Moral Foundations Theory
Karen Page Winterich; Yinlong Zhang; Vikas Mittal
| Year of publication: |
2012
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|---|---|
| Authors: | Winterich, Karen Page ; Zhang, Yinlong ; Mittal, Vikas |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 29.2012, 4, p. 346-354
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| Subject: | Fundraising | Markenführung | Brand management | Zielgruppe | Target group | Politische Einstellung | Political attitudes | Ethik | Ethics | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009684910