How posting in social networks affects employee-based brand equity
Year of publication: |
2022
|
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Authors: | Hesse, Andreas ; Schmidt, Holger J. ; Bosslet, Ronja ; Häusler, Mariella ; Schneider, Aileen |
Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 56.2022, 7, p. 1907-1925
|
Subject: | Brand equity | Co-creation | Earned media | Employee-based brand equity | Internal branding | Word-of-mouth communication | Markenimage | Brand image | Markenführung | Brand management | Social Web | Social web | Virales Marketing | Viral marketing | Soziales Netzwerk | Social network | Interne Markenführung |
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