How power increases preference for experiential purchases but not for material purchases
Year of publication: |
2023
|
---|---|
Authors: | Han, Jerry J. ; Smale, Myungjin C. ; Lee, Jiyoung |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 40.2023, 6, p. 1089-1102
|
Subject: | experiential advantage | experiential purchase | happiness | material purchase | power |
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