How power states influence consumers' perceptions of price unfairness
Year of publication: |
2014
|
---|---|
Authors: | Jin, Liyin ; He, Yanqun ; Zhang, Ying |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 40.2013/14, 5, p. 818-833
|
Subject: | Preisdifferenzierung | Price discrimination | Konsumentenverhalten | Consumer behaviour | Persönlichkeitsmerkmal | Personality trait | Experiment | China |
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