How products and advertising offend consumers
Year of publication: |
2008
|
---|---|
Authors: | Beard, Fred K. |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 48.2008, 1, p. 13-21
|
Subject: | Werbung | Advertising | Werbewirkung | Advertising effects | Kommunikationsmedien | Communication media | Beschwerdemanagement | Complaint management | Neuseeland | New Zealand |
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