How promotional frames affect upgrade intentions
Year of publication: |
2013
|
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Authors: | Liu, Hsin-hsien |
Published in: |
Journal of economic psychology : research in economic psychology and behavioral economics. - Amsterdam [u.a.] : Elsevier, ISSN 0167-4870, ZDB-ID 865181-4. - Vol. 39.2013, p. 237-248
|
Subject: | Upgrade | Bundle | Free gift | Mental accounting | Temporal separation | Trade-in | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Verkaufsförderung | Sales promotion | USA | United States | Leistungsbündel | Bundling strategy |
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