How psychological ownership stimulates participation in online brand communities? : the moderating role of member type
Year of publication: |
2019
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Authors: | Kumar, Jitender |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 105.2019, p. 243-257
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Subject: | Active members | Brand purchase intentions | Collective psychological ownership | Individual psychological ownership | Lurkers | Online brand communities | Participation intentions | Word of mouth | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Persönlichkeitspsychologie | Personality psychology | Markenführung | Brand management | Virales Marketing | Viral marketing | Markenimage | Brand image |
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