How public service advertising works
ed. by Judie Lannon
| Year of publication: |
2008
|
|---|---|
| Other Persons: | Lannon, Judie (contributor) |
| Publisher: |
Henley-on-Thames : World Advertising Research Center |
| Subject: | Öffentlicher Dienst | Werbung | Ratgeber | Advertising, Public service |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIX, 244 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-1-84116-207-2 ; 1-8411-6207-8 |
| Classification: | Öffentliche Verwaltung: Allgemeines ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004914237