How quality, value, image, and satisfaction create loyalty at a Chinese telecom
Fujun Lai ; Mitch Griffin; Barry J. Babin
| Year of publication: |
2009
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|---|---|
| Authors: | Lai, Fujun ; Griffin, Mitch ; Babin, Barry J. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 62.2009, 10, p. 980-986
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| Subject: | Mobilkommunikation | Mobile communications | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | China |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003887607