How to recover trust in the banking industry? : a game theory approach to empirical analyses of bank and corporate customer relationships
Robert Dahlstrom; Arne Nygaard; Maria Kimasheva; Arne M. Ulvnes
| Year of publication: |
2014
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|---|---|
| Authors: | Dahlstrom, Robert ; Nygaard, Arne ; Kimasheva, Maria ; Ulvnes, Arne M. |
| Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 32.2014, 4, p. 268-278
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| Subject: | Banking industry | Business-to-business marketing | Relationship marketing | Transaction costs | Trust | Bank | Beziehungsmarketing | Transaktionskosten | Vertrauen | Confidence | B-to-B-Marketing | Spieltheorie | Game theory | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010387146