How risk-aversion level of return policies impact consumer trust in online shopping? : an intercultural study in the Middle East
Year of publication: |
2023
|
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Authors: | Askarifar, Kazem ; Dehbozorgi, Yalda ; Alsafi, Ali |
Published in: |
Journal of Islamic marketing. - Bingley : Emerald, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 14.2023, 11, p. 2871-2886
|
Subject: | Behavior | Customer | E-Commerce | Online shopper | Risk | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Vertrauen | Confidence | Mittlerer Osten | Middle East | Beziehungsmarketing | Relationship marketing | Risiko |
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