How scarcity and thinking styles boost referral effectiveness
Year of publication: |
2021
|
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Authors: | Ang, Dionysius ; Gerrath, Maximilian H. E. E. ; Liu, Yeyi |
Published in: |
Psychology & Marketing. - Wiley, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 38.2021, 11 (06.08.), p. 1928-1941
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Publisher: |
Wiley |
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