How second-generation consumers choose where to shop: A cross-cultural semiotic analysis

Using ethnographic interviews and Greimasian semiotics, this study explores second-generation ethnic consumers’ perceptions of physical shopping environments from a cultural identity perspective. It reveals how second-generation ethnic consumers make decisions about where to shop for cosmetics. The key results reveal the identity dimensions of shopping behaviour that retail stores wanting to target second-generation ethnic consumers must take into consideration.

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Year of publication:	2014-11
Authors:	Silhouette-Dercourt, Virginie ; De Lassus, Christel ; Darpy, Denis
Institutions:	Université Paris-Dauphine (Paris IX)
Subject:	Sémiotique Greimassienne \| Magasins \| Enfants d'immigrés \| Ethnicité \| Identité culturelle \| Comportement des consommateurs \| Ethnicity \| Retail store \| Greimasian semiotics \| Second-generation \| Cultural identity \| Consumer behavior

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Series:	Economics Papers from University Paris Dauphine.
Type of publication:	Book / Working Paper
Notes:	Published in Journal of Retailing and Consumer Services, 2014, Vol. 21, no. 6
Classification:	D11 - Consumer Economics: Theory ; D12 - Consumer Economics: Empirical Analysis ; L81 - Retail and Wholesale Trade; Warehousing ; M31 - Marketing
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10010960562