How service experience leads to brand loyalty : perspective from the telecom sector in Ghana
Year of publication: |
June 2016
|
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Authors: | Amoako, George K. ; Dzogbenuku, Robert K. ; Deo, Joshua K. |
Published in: |
The IUP journal of brand management : IJBRM. - Hyderabad : IUP Publ., ZDB-ID 2576844-X. - Vol. 13.2016, 2, p. 33-56
|
Subject: | Ghana | Beziehungsmarketing | Relationship marketing | Telekommunikationssektor | Telecommunications industry | Markentreue | Brand loyalty | Dienstleistungssektor | Service industry |
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