How servicescape unleash customer engagement behaviors through place attachment : an investigation in a non-Western context
Year of publication: |
2022
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Authors: | Amer, Sally Mohamed ; Rakha, Soliman Atef |
Published in: |
Cogent business & management. - London : Taylor & Francis, ISSN 2331-1975, ZDB-ID 2837523-3. - Vol. 9.2022, 1, Art.-No. 2055443, p. 1-24
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Subject: | customer engagement behaviors | place attachment | Servicescape | upscale hotels and resorts | willingness to suggest (WTS) | word-of-mouth (WOM) | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing | Dienstleistungsqualität | Service quality | Hotellerie | Hotel industry | Kundenintegration | Customer integration |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1080/23311975.2022.2055443 [DOI] hdl:10419/288661 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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