How sex in advertising varies by product category : an analysis of three decades of visual sexual imagery in magazine advertising
Year of publication: |
2012
|
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Authors: | Reichert, Tom ; Childers, Courntey Carpenter ; Reid, Leonard N. |
Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 1139776-7. - Vol. 33.2012, 1, p. 1-19
|
Subject: | Sexualität | Sexuality | Werbung | Advertising | Printwerbung | Print advertising | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects |
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