How should foreign retailers deal with Chinese consumers? : a cross-national comparison of the formation of customer satisfaction
Gulimire Abulaiti, Björn Frank, and Takao Enkawa; Shane J. Schvaneveldt
| Year of publication: |
2011
|
|---|---|
| Authors: | Abulaiti, Gulimire ; Frank, Björn ; Enkawa, Takao ; Schvaneveldt, Shane J. |
| Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 1121777-7. - Vol. 18.2011, 4, p. 353-373
|
| Subject: | Lebensmitteleinzelhandel | Food retailing | Auslandsinvestition | Foreign investment | Ausländisch | Foreign | Produktqualität | Product quality | Kundenzufriedenheit | Customer satisfaction | China | Thailand | Frankreich | France | Japan | Deutschland | Germany |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009404726