How should managers respond? : exploring the effects of different responses to negative online reviews
Year of publication: |
2013
|
---|---|
Authors: | Treviño, Teresa ; Castaño, Raquel |
Published in: |
International journal of leisure and tourism marketing : IJLTM. - [Olney] : Inderscience Enterprises, ISSN 1757-5567, ZDB-ID 2512436-5. - Vol. 3.2012/13, 3, p. 237-251
|
Subject: | Florida | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Tourismuswirtschaft | Tourism industry | Führungskräfte | Managers | Konsumentenverhalten | Consumer behaviour | Hotellerie | Hotel industry | USA | United States |
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