How small sample size and replication can increase accuracy in experiments : lessons that marketing may learn from agricultural scientific method
Year of publication: |
May 2017
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Authors: | Hamlin, Robert |
Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 25.2017, 2, p. 166-174
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Subject: | Marketing | Science | Experiment | Sample size | Replication | Stichprobenerhebung | Sampling | Wissenschaftliche Methode | Scientific method | Marktforschung | Market research |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in chinesischer Sprache |
Other identifiers: | 10.1016/j.ausmj.2017.05.002 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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