How Small‐Share Firms Can Uncover Winning Strategies

Can small‐share firms step out of the shadow of the market leader? Yes. Here is how to evaluate a strategy's potential success.

Year of publication:	1988
Authors:	Ward, John L. ; Stasch, Stanley F.
Published in:	Journal of Business Strategy. - MCB UP Ltd, ISSN 2052-1197, ZDB-ID 2068174-4. - Vol. 9.1988, 5, p. 26-31
Publisher:	MCB UP Ltd

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Type of publication:	Article
Type of publication (narrower categories):	review-article
Language:	English
Other identifiers:	10.1108/eb039253 [DOI]
Source:	Other ZBW resources

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