How Social Media Live Streams Affect Online Buyers : A Uses and Gratifications Perspective
Year of publication: |
2023
|
---|---|
Authors: | Bawack, Ransome Epie ; Bonhoure, Emilie ; Kala Kamdjoug, Jean Robert ; Giannakis, Mihalis |
Publisher: |
[S.l.] : SSRN |
Subject: | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing |
Extent: | 1 Online-Ressource (43 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Bawack, Ransome Epie, Emilie Bonhoure, Jean-Robert Kala Kamdjoug, and Mihalis Giannakis, “How social media live streams affect online buyers: A uses and gratifications perspective”, International Journal of Information Management, 70 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2023 erstellt |
Other identifiers: | 10.2139/ssrn.4334497 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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