How social media practices shape family business performance : the wine industry case study
Year of publication: |
2022
|
---|---|
Authors: | Obermayer, Nora ; Kővári, Edit ; Leinonen, Jaana ; Bak, Gerda ; Valeri, Marco |
Published in: |
European management journal. - Amsterdam : Elsevier, ISSN 0263-2373, ZDB-ID 859497-1. - Vol. 40.2022, 3, p. 360-371
|
Subject: | Family business | Marketing | Networking | SME | Social media | Winery | Social Web | Social web | Familienunternehmen | Weinbau | Wine industry | KMU | Unternehmenserfolg | Firm performance | Online-Marketing | Internet marketing |
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