How social media use enhances salesperson performance
Year of publication: |
2023
|
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Authors: | Franck, Romain ; Damperat, Maud |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 38.2023, 8, p. 1720-1737
|
Subject: | B2B sales | Relationship marketing | Relationship quality | Salesperson performance | Social media use | Social proximity | Social Web | Social web | Beziehungsmarketing | Verkaufspersonal | Salespeople | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Arbeitsleistung | Job performance |
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