How social partnerships build brands
Year of publication: |
2014
|
---|---|
Authors: | Peloza, John ; Ye, Christine |
Published in: |
Social partnerships and responsible business : a research handbook. - London [u.a.] : Routledge, ISBN 978-0-415-67863-6. - 2014, p. 191-204
|
Subject: | Corporate Social Responsibility | Corporate social responsibility | Nichtregierungsorganisation | Non-governmental organization | Markenimage | Brand image |
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