How speaking versus writing to conversational agents shapes consumers' choice and choice satisfaction
David Schindler, Tobias Maiberger, Nicole Koschate-Fischer, Wayne D. Hoyer
| Year of publication: |
2024
|
|---|---|
| Authors: | Schindler, David ; Maiberger, Tobias ; Koschate-Fischer, Nicole ; Hoyer, Wayne D. |
| Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 52.2024, 3, p. 634-652
|
| Subject: | Artificial Intelligence | Chatbot | Choice | Conversational agent | Digital assistant | Speaking |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-023-00987-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015047915