How stable is your customer? : individual and ipsative consistency of consumers' Big Five personality traits
Year of publication: |
2022
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Authors: | Poier, Stefan |
Published in: |
Contemporary economics. - Warsaw : University of Finance and Management, ISSN 2300-8814, ZDB-ID 2605668-9. - Vol. 16.2022, 3 (30.9.), p. 297-316
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Subject: | big five | ipsative consistency | individual stability | consumer behavior | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.5709/ce.1897-9254.483 [DOI] hdl:10419/297606 [Handle] |
Classification: | D11 - Consumer Economics: Theory ; D91 - Intertemporal Consumer Choice; Life Cycle Models and Saving ; M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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