How stickiness to low-end markets leads to innovation : co-evolution between Brother Industry Ltd. and Brother International Corp. USA : 1908-–2000
Year of publication: |
2024
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Authors: | Nakajima, Yuki ; Nakauchi, Motohiro |
Published in: |
Business history. - London : Taylor & Francis, ISSN 1743-7938, ZDB-ID 2050203-5. - Vol. 66.2024, 5, p. 1126-1150
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Subject: | American retail market | Brother Industry Ltd. (BIL) | business history | co-evolution | disruptive innovation | entrepreneur | internationalisation | Japanese manufacturing industry | low-end markets | printing machine | Sewing machine industry | Yasui family | USA | United States | Innovation | Japan | Industrie | Manufacturing industries | Unternehmensgeschichte | Business history |
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