How store flyers affect consumer choice behaviour: national brands vs. store brands
Juan Carlos Gázquez-Abad and Manuel Sánchez-Pérez
| Year of publication: |
2009
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| Authors: | Gázquez-Abad, Juan Carlos ; Sánchez-Pérez, Manuel |
| Published in: |
European retail research. - Wiesbaden : Springer Gabler, ISSN 1867-8785, ZDB-ID 24649156. - Vol. 23.2009, 1, p. 1-20
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009924831