How streamer channels influence luxury brand sales in live streaming commerce : an empirical study
Year of publication: |
2023
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Authors: | Li, Guoxin ; Tang, Peiwen ; Feng, Jiao |
Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 35.2023, 12, p. 3069-3090
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Subject: | Distribution channel | Live streaming commerce | Luxury brands | Product line | Streamers | Luxusgüter | Luxury goods | Markenartikel | Brand | Vertriebsweg | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour |
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