How do taxes on car sales affect television advertising strategies? : a model for predicting advertising intensity around emissions-related tax changes
Year of publication: |
2023
|
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Authors: | Deng, Yiting ; Jiang, Min ; Jiang, Xiaodong |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 63.2023, 1, p. 1-16
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Subject: | Sales tax | television advertising strategy | procyclical advertising behavior | automobile industry | Kfz-Gewerbe | Automotive services industry | Verkauf | Selling | Umsatzsteuer | Fernsehwerbung | Television advertising |
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