How technological determinism shapes international marketing
James W. Gabberty; Robert G. Vambery
| Year of publication: |
2008
|
|---|---|
| Authors: | Gabberty, James W. ; Vambery, Robert G. |
| Published in: |
International business and economics research journal. - Littleton, Colo., ISSN 1535-0754, ZDB-ID 2143670-8. - Vol. 7.2008, 1, p. 19-27
|
| Subject: | Hochtechnologie | High technology | Technischer Fortschritt | Technological change | Innovationsdiffusion | Innovation diffusion | Internationales Marketing | International marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003673585