How technologies are changing the social relationships in the shopping experience?
Year of publication: |
2017
|
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Authors: | Pantano, Eleonora ; Verteramo, Saverino |
Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 12.2017, 2, p. 151-164
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Subject: | retailing | consumer behaviour | social experience | Italy | shopping experience | technology management | customer engagement | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Italien | Technischer Fortschritt | Technological change | Einkaufszentrum | Shopping center |
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