How the creative class co-creates a city's brand identity : a qualitative study
Year of publication: |
2021
|
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Authors: | Rodrigues, Clarinda ; Schmidt, Holger |
Published in: |
Journal of creating value. - London : Sage Publishing, ISSN 2454-213X, ZDB-ID 2822183-7. - Vol. 7.2021, 1, p. 19-43
|
Subject: | Co-creation | place brand identity | creative class | destination branding | city branding | qualitative research | Stadtmarketing | City marketing | Markenführung | Brand management | Kreativsektor | Creative industries | Markenimage | Brand image | Kreativität | Creativity | Qualitative Methode | Qualitative method | Tourismusmarketing | Tourism marketing | Kundenintegration | Customer integration |
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