How the Innovation Improves the Customer Knowledge Management, in México

Innovation can be broken down in stages (INNOVS) to increase the competitive advantage. When the Innovation improves the Knowledge Management in the firms based on the sense of information: for, from and about the customers, is called: Customer Knowledge Management (CKM). The aim of this study is to solve: ¿Which is the conceptual model that relates the variables, dimensions and indicators from INNOVS with CKM? A questionnaire was applied on 200 SME's from the software developer sector in Guadalajara (SDSG), México involving Multiple Regression Analysis by Stepwise method. The results pointed out in three remarkable variables from INNOVS-CKM model proposal